Defining Serum
Defining Serum
Description
Inspired by 1970s Santa Monica. Born from the laid back cool of sun faded hair and sea soaked mornings, Defining Serum pays homage to the effortless style of the Santa Monica surfers, a time when hair moved with the ocean and looked better for it. Crafted to bring that same freedom and control, the formula blends nature led hydration with lightweight hold, lending texture and body to medium length cuts.
How to Use
Apply to wet or dry hair for a firm, yet flexible hold.
Key Ingredients & Benefits
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Sodium Polystyrene Sulfonate: defines curls and waves, providing flexible hold and frizz control, with the natural texturising effect of salt and sea air
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PEG-12 Dimethicone: smooths the hair surface, adding softness and shine without weighing down
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Panthenol (Pro-vitamin B5): deeply moisturises and conditions for smoother, healthier hair
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Glycerin: attracts moisture to improve softness and manageability
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Fragrance: signature Lime and Bay Rum for a fresh, clean finish
Craftsmanship
Every Pankhurst product is formulated personally by Brent Pankhurst, guided by an unwavering commitment to quality, and finished with the signature scent created over a decade ago in London: unmistakably masculine, understated, and built to last.
Care
To maintain the beauty and integrity of your purchase, we recommend treating it with care. Simple maintenance practices, such as gentle washing and proper storage, can effectively preserve the longevity of your favorites. We encourage you to refer to the care instructions included with each item, designed to help you keep your purchase in top condition.
Design
Our dedication to excellence extends beyond materials; it encompasses the artistry and craftsmanship illustrated in every piece we create.