About Us
Our Story
Pankhurst is a British men's grooming house built on more than 30 years of experience in the art of men's hair.
Pankhurst London is a luxury British barbershop and men’s grooming house in Mayfair, built on more than thirty years of authority in the art of men’s hair.
Founded by Brent Pankhurst, the house was first established within Alfred Dunhill’s flagship store before moving to Savile Row and, today, the Thom Sweeney Townhouse in Mayfair.
The philosophy has never changed: a great men’s haircut should feel effortless, personal and timeless. At its heart is the discipline of scissor cutting—understanding the individual, observing how his hair naturally falls and creating a shape specifically for him.
Rather than following passing trends, Pankhurst works with three essential lengths: short, medium and long. It is an approach refined over decades of cutting hair for some of the world’s most discerning gentlemen.
That same philosophy runs through everything that carries the Pankhurst name. From our residences to our grooming products, every detail is considered with purpose. Our products are formulated to perform beautifully without complication, finished with the signature Pankhurst scent of Lime and Bay Rum: unmistakably masculine, understated, and built to last.
Pankhurst London is about more than a haircut. It is about taking the time over the things that matter: craftsmanship, ritual, and taking care of yourself.