About Us
Our Story
Pankhurst is a British men's grooming house built on more than 30 years of experience in the art of men's hair.
Pankhurst London is a British grooming house built on more than thirty years of authority in the art of men's hair. Brent Pankhurst first trained under Vidal Sassoon, becoming the youngest creator at Sassoon at the age of nineteen, before establishing Pankhurst London at Alfred Dunhill's flagship store, then on Savile Row itself, and now at the Thom Sweeney Townhouse in Mayfair.
The philosophy has never changed: a great haircut should feel effortless, personal, and timeless. It is rooted entirely in the scissor haircut, a discipline understood through the individual, the way his hair naturally falls, and a shape created specifically for him.
Rather than follow passing trends, Pankhurst works to three essential lengths: short, medium, and long. It is an approach refined over decades of cutting hair for some of the world's most discerning gentlemen.
That same philosophy runs through everything that carries the Pankhurst name. From our residences to our grooming products, every detail is considered with purpose. Our products are formulated to perform beautifully without complication, finished with the signature Pankhurst scent of Lime and Bay Rum: unmistakably masculine, understated, and built to last.
Pankhurst London is about more than a haircut. It is about taking the time over the things that matter: craftsmanship, ritual, and taking care of yourself.