{"title":"All Products","description":null,"products":[{"product_id":"moulding-cream","title":"Moulding Cream","description":"\u003cp\u003e\u003cspan style=\"background-color: rgb(255, 255, 255); color: rgb(0, 0, 0)\"\u003eDesigned to lock short hair into the sharpest of styles with our signature bay rum-scented, natural wax moulding cream.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color: rgb(255, 255, 255); color: rgb(0, 0, 0)\"\u003eHow to use:Apply sparingly to dry hair for a textured or straight matte finish with strong hold.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-weight: 700; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255)\"\u003eInspired by:\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color: rgb(255, 255, 255); color: rgb(0, 0, 0)\"\u003eSteve McQueen in \u003c\/span\u003e\u003cem\u003e\u003cspan style=\"background-color: rgb(255, 255, 255); color: rgb(0, 0, 0)\"\u003eBullitt\u003c\/span\u003e\u003c\/em\u003e\u003cspan style=\"background-color: rgb(255, 255, 255); color: rgb(0, 0, 0)\"\u003e,\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color: rgb(255, 255, 255); color: rgb(0, 0, 0)\"\u003eJames Coburn in \u003c\/span\u003e\u003cem\u003e\u003cspan style=\"background-color: rgb(255, 255, 255); color: rgb(0, 0, 0)\"\u003eOur Man Flint\u003c\/span\u003e\u003c\/em\u003e\u003cspan style=\"background-color: rgb(255, 255, 255); color: rgb(0, 0, 0)\"\u003e,\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color: rgb(255, 255, 255); color: rgb(0, 0, 0)\"\u003eBrad Pitt in \u003c\/span\u003e\u003cem\u003e\u003cspan style=\"background-color: rgb(255, 255, 255); color: rgb(0, 0, 0)\"\u003eSe7en.\u003c\/span\u003e\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":53416826962217,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/4027\/0633\/files\/b9b590_dc41e976f5944b2dadae2a679d2cc6fb_mv2.jpg?v=1786348095"},{"product_id":"the-pomade","title":"The Pomade","description":"\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0)\"\u003eFlexible hold for short to medium-length hair. 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Packaged to easily slip into gym bag, hand luggage, briefcase or wash bag. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: #000000\"\u003eHow to use: Apply liberally to hair, leaving both hair and skin conditioned and fresh. \u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":53416827322665,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/4027\/0633\/files\/250840_8d6b6270094148a4a483fcd509064852_mv2.png?v=1786348106"},{"product_id":"aftershave-ice-gel","title":"Aftershave Ice Gel","description":"\u003cp\u003eA cooling post-shave balm, richly fragranced with our signature bay rum and lime scent. \u003c\/p\u003e\u003cp\u003eHow to use: Apply evenly after shaving to tone and revive the skin. \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":53416827388201,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/4027\/0633\/files\/b9b590_acc4165c4c21416cb1d0aef7574255ca_mv2.jpg?v=1786348108"},{"product_id":"shaving-cream","title":"Shaving Cream","description":"\u003cp\u003e\u003cspan style=\"color: #000000\"\u003eA rich, luxurious shaving cream that nourishes the skin and remains effective for the entire shave. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: #000000\"\u003eHow to use: For a traditional barber-style shave, apply shaving cream to damp skin using a brush in gentle, circular motions to lift hairs and ensure an even, smooth shave. \u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":53416827453737,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/4027\/0633\/files\/b9b590_8abccac2ef384133a6972cdb659f1912_mv2.png?v=1786348110"},{"product_id":"bundle-offer-total-grooming-trio-free-pomade","title":"[Bundle Offer] Total Grooming Trio + Free Pomade","description":"\u003cp\u003e\u003cspan style=\"font-weight: 700\"\u003eThe Ultimate 3-Step Routine (Plus a Gift on Us)\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 700\"\u003eStep 1: Head to Toe Shampoo\u003c\/span\u003e – A luxury multi-tasking wash that gently purifies both hair and body without stripping moisture, leaving our signature British barbershop scent.  \u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 700\"\u003eStep 2: Styling Conditioner\u003c\/span\u003e – A dual-purpose essential that deeply hydrates and tames frizz, functioning perfectly as a rinse-out conditioner or a leave-in styling primer.  \u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 700\"\u003eStep 3: Sea Salt Spray\u003c\/span\u003e – Infused with natural minerals to give instant volume, definition, and a matte, textured finish.  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"font-weight: 700\"\u003eEXCLUSIVE BONUS:\u003c\/span\u003e Receive \u003cspan style=\"font-weight: 700\"\u003eThe Pomade\u003c\/span\u003e entirely \u003cspan style=\"font-weight: 700\"\u003eFREE\u003c\/span\u003e with this bundle. 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