Born in Mayfair. Refined through craftsmanship.

Pankhurst London is a modern luxury grooming house bringing precision grooming into the world of modern luxury.

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The Art of British Grooming

Founded by Brent Pankhurst, the brand is built on over three decades of craftsmanship, precision, and understated British elegance.

Shaped by the discipline of scissor hair cutting and refined through a global clientele, Pankhurst approaches grooming with the same care as a bespoke suit or handcrafted watch.​

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Our Products

Aftershave Ice Gel

Defining Serum

Head To Toe Shampoo

Moulding Cream

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Testimonials

I have trusted Pankhurst with my hair for over 30 years. From Jermyn Street to Mayfair and beyond, the craftsmanship, discretion, and loyal following speak for themselves. A Pankhurst barbershop is an asset to any truly distinguished hotel.

Nicholas Foulkes

Contributing Editor, FT How to Spend It

I've been getting my haircut and using Pankhurst products for years. The styling conditioner is particularly good. The scent of bay rum and lime is classic and masculine.

Toby Bateman

CEO, MR PORTER

We are delighted to have Pankhurst London as part of the Thom Sweeney Townhouse in Mayfair. Brent Pankhurst has spent decades perfecting his craft and has created a grooming brand built on trust, precision, and timeless style.

Thom Whiddett

Co-Founder, Thom Sweeney

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OUR PARTNERS

A shared commitment to craftsmanship, heritage, and modern luxury.